The “Best Companies to Work For” survey looks at companies from employees’ point of view. The survey of 2016 uses a detailed questionnaire which is open to all salaried employees. In 2017, it was shared online across social media, sent to employees listed on databases available with BT (Business Today) and PeopleStrong, as well as to Sheroes, the well-known job portal for women. In all, 15,300 people across 11 industries responded. This was the 15th edition of the Business Today Best Companies to Work For Survey. It was conducted in collaboration with HR solutions company PeopleStrong.
The purpose of the survey is to understand the perceptions and aspirations of India's employees across industries and map these against what they see in their companies, sectors and even across sectors. It provides an insight into how the industry at large, and in specific verticals, can align their employer brands to aspirations and thoughts of the Indian workforce.
The basic idea is to see how employees rate different companies as employers across a set of specific parameters. Respondents are asked to rank companies across industries first and then within their own industry. The parameters covered include career and growth prospects; compensation and benefits; learning opportunities; workplace diversity; work-life balance; ethics; stability and HR practices.
Some companies have been regulars as far as the Best Companies to Work For survey is concerned. Google and Accenture have been the Top 2 employers for four years in a row. Abbott India has also been in the rankings for four years.