The underlying basis of any marketing activity is visibility for your brand. That is why good marketers swear by the power of customised promotional marketing materials.
One such product that is not given as much attention as it deserves, are coasters! Promotional coasters are a tremendous marketing tool for nearly any organization, as they are used quite frequently in any office environment and around the house.
Let’s dig deep into the world of coasters and how they can prove an amazing marketing tool, aiding brand recall!
Custom-Printed Coasters Can Work Wonders For Your Brand!
Here’s how customised coasters can be used to help your brand!
1. Drive Sales:
Independent studies show that coasters have increased the sales of advertised items by as high as 27% when compared month over month.
Coasters have a wide scope of applications and can be used to market every business with the help of unique, eye-catchy designs.
2. Marketing Value:
At least 2 out of 3 people remember the messaging on coasters once they have a look at it. That means that 65% of people remember your product, service or business. It becomes a conversation piece rather than an advertisement.
Coasters also influence 11% purchase decisions which translate to real sales for your business. To put things in perspective, the average influence of a highway billboard is 1-3%!
This means that coasters offer more advertising potential for your money than a billboard. This is for the simple reason that coasters are lightweight, portable, have utility and are simply used more often!
3. Brand Extension:
Coasters are a form of brand extension where your brand’s message can be customised easily!
Coasters can also be great additions to employee joining kits - a way of emblazoning the brand your new employees are working for!
With a limitless amount of custom shapes, added value applications and personalized interactions, coasters can embody the fun, hip, edgy or prestigious personality of your brand in a unique way.
4. Practical and Inexpensive:
Your message sits directly in front of consumers for an average of 45 minutes. Because coasters are used in social settings, people are normally relaxed and open to new input and ideas that lead to buying and spending decisions.
While having a drink, it creates dozens of impressions during which your customer sees your message across a 45-minute span! Coasters are not only easy to store, they are highly durable and can last years, which means their replacement cost is strikingly less. Also, they are a bargain in comparison to other marketing products.
More than just printing their logos, brands are building full marketing programs around their coasters. Coasters display clever, edgy sayings integrating interactive contests fuelling marketing buzz.
Young customers love such products and often take pictures with them and post them on social media. Now that’s some real fuel for all the creativity that goes behind creating a great coaster!
Let’s look at a few ‘compelling’ statistics that prove the efficacy of promotional products like coasters…
- Promotional products such as coasters can boost response rates by as much as 75%. The use of promotional products in conjunction with a sales letter in direct mailing can increase response rates by as much as 50%.
- Almost 90% of those who receive a promotional product remember the name of the advertiser on the item.
- 81% of recipients say that an item’s usefulness is the primary reason to keep it. Coasters are utility products and useful to everyone.
- There are plenty of useful promotional items out there, but the top five include wearables, writing instruments, bags, calendars and drinkware such as coasters.
- Promotional products have the ability to generate business from new clients. Overall, 1 in 3 people are more likely to do business with a company after they have received a promotional product from them. That number increases, even more, when the product is unique or innovative.
Essentials Of A Great Looking Coaster
Coasters have huge benefits for a business, but few things should be kept in mind while getting your coaster ready:
Invest in powerful copywriting and high-quality graphic art design.
Do not overload your potential target customer with too much information. Give details to the point.
You want your graphics and logo to stand out using your company colour schemes, fonts and imagery that enhance the visual communication between the brand and the consumer.
Remember that digital media is equally important as print media. Add QR codes and URLs to your custom coasters and not only win at the point of contact, but also steer your audience towards your website.
Go for a product made with high-quality materials to convey a strong brand image.
Unique, Customised Coasters By Engrave Awards And More!
Engrave Awards And More offers custom-made coasters that are a class apart! We understand the importance of unique and engaging corporate keepsakes in building enduring associations. Our coasters aren’t just tableware - they make wonderful conversation pieces!