The corporate gifting market in India is estimated to be ₹ 12,000 crores and is growing at over 200% per annum!
Now, there’s a good reason behind that stat. Growing number of companies are realising the power of giving away gifts to various stakeholders as a great marketing strategy.
However, it is critical to pick out a gift that not only provides utility to the recipient but also immediately captures their attention with its uniqueness. One such product is a customised pen drive!
Yep, it may sound pretty ordinary, but they are a really great option. Here are the factors which make pen drives amazing giveaways…
What Makes Pen Drives Amazing Corporate Gifts!
Here’s why you should consider pen drives for corporate gifting!
If a promotional product has no utility for the recipient, then it is most likely to be thrown away. Also, a product might be useful to people belonging to a demographic but could be of no or little use to another set of people.
A pen drive has high utility for anyone who uses a computer, a smartphone or a smart TV. They provide an easy way to store data or transfer it from one device to another.
A pen drive is small in size which makes it easy to handle. With absolutely no weight, they are one practical solution to store all the files and documents. This is true especially for people who are frequent travellers or deal with multiple presentations.
Imagine lugging along bundles of papers to a meeting when a pen drive can compress all that into a single file!
The ultimate goal of marketing is to get your brand to your potential customers and one of the better ways to do that is to give them something they will use every day.
Engraving your company’s logo on a pen drive gives you the ability to advertise and promote your brand in a unique way. Using these as corporate gifts to your employees or potential clients will win you their goodwill.
Since a pen drive is used very frequently, it has a great brand recall.
4. Alternative Business Card:
A businessman or a leader tends to interact with a lot of other professionals. How do you make sure your business card makes your brand memorable? A corporate gift that innovatively speaks about your business will create a better impact than a business card ever will.
Majority of business cards either end up getting lost in the heaps of other cards or are simply thrown away. But nobody would consider throwing away a pen drive that soon.
Even if they already have one, they might pass it on to someone else who needs it. Think of the remarketing value for this one!
There is a high level of customization available in pen drives. You could easily use a design that reflects your line of business.
This helps in creating a long-lasting impact in the minds of the customers and immediately impresses them with your unique design.
Your next conference is coming up and you wonder what should be the perfect souvenir that leaves a lasting impression on your target audience? Pen drives make for an amazing giveaway for all sorts of public and networking events such as exhibitions, contests, trade shows etc.
Instead of handing out pamphlets with your company details, which is what most of the people would already be doing for their brand, invest a little more money into something that will give a better rate of return (ROI).
When a potential customer leaves a conversation with your customised pen drive, you can be sure of the same converting into a great business for you in future.
7. Employee Rewards:
Companies welcome new entrants with employee joining kits which consist of important information about the company as well as lots of exciting goodies.
A pen drive engraved with the company logo can very well be a part of joining kits which the employee can start using from day one! They are also great for including as a part of birthday gift hampers!
8. Perceived Value:
Recipients of a promotional product majorly end up buying your product, only if the received product has some value for them. If this is not the case, they will easily forget the gift and might never recall your brand.
This risk is reduced to a large extent with a pen drive, which has a high perceived value and the recipients will remember the gesture for a long time!
Personalised Pen Drives By Engrave Awards And More!
Engrave Awards And More Offers OTG (On The Go) and regular pen drives in varying storage capacities and data transfer speeds - customised as per your brand requirements!