This week’s letter from Engrave is devoted to Raymond and my team’s ability to ace a range of collateral challenges.
The Raymond Group was incorporated in 1925. Today, it is vertically and horizontally integrated to provide customers total textile solutions. Few companies globally have such a diverse product range of nearly 20,000 varieties of worsted suiting to cater to customers across age groups, occasions and styles. It was a privilege working with them on a most challenging set of briefs.
Raymond hands out something known as the Ace Awards to retail partners that have performed a cut above the ordinary. They came to us with the task of creating communication material for this awards program.
From the range of items we came up with, we’d like to throw light on two in particular – The Ace Award Badge and the Plaque.
Handed out to champion stores with the highest sales turnover, the Ace Award Badge was crafted from metal and showcased the logo. The really innovative thing about this badge was the use of a magnetic mechanism that allowed the recipient to wear the badge without having to pin it and damage the shirt.
For the plaque, we used a limited edition Corian sheet (Blue Spice) to make it lightweight, durable, and smart to look at. You can see both the aforementioned mementos in the images attached here.
Work with us. It’s rewarding.
The art of creating badges and lapels is something my team has invested a lot of quality time in perfecting. So if this is something you’re in the market for, do consider getting in touch with us for a great job. For that matter, feel free to contact us for all your in-store collateral needs. Our lines (and minds) are always open. We promise you won’t be disappointed. Welcome.