Your most important Brand relationship is unlikely to be your choice of breakfast cereal, your car or even your football team, but the brand you work for, i.e., your Employer Brand.
How people feel about Employer Branding is increasingly critical to business success or failure. Leading companies realize its importance in attracting and engaging the people they need, to deliver profitable growth. They are also beginning to recognize that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterized effective management of the customer brand experience.
With the tremendous interest on Employer Branding worldwide, this Award receives tremendous attention from both the media as well as the corporate world.
The Employer Branding Institute is a virtual organisation. Senior leaders in H.R connect with each other in the cyberspace to share the best practices in Employer Branding and outstanding professionals in several countries who are contributing to “Talent Management, Talent Development and Talent Innovation” are a part of the Employer Branding Institute.
The first edition of these awards was held in 2007. Tata Motors, ICICI Bank, Wipro Infotech and Dr. Reddy’s Laboratories Ltd were some of the winning names that year. You can read all about the winners through the years, and how to apply for the next edition here.